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Using Social Media to Raise Funds... One Dollar At A Time

It’s easy to “like” Big Brothers Big Sisters of the Great Lakes Bay Region, and now that “like” provides the agency with donations with the launch of its new social media fundraising campaign.  From July 1 to September 1, 2012, each new “like” on BBBS of the Great Lakes Bay Region’s Facebook page will earn the agency one dollar.  Those dollars (up to $1,200) will be donated by featured sponsor B+B, Inc., a marketing communications firm based in Midland, Michigan.

“Everyone benefits from our social media fundraiser,” said Susan Putnam, executive director, Big Brothers Big Sisters of the Great Lakes Bay Region.  “The agency’s benefit is two-fold.  By increasing the amount of ‘likes’ for our Facebook page, we are able to engage with more people in our conversation about the value of Big Brothers Big Sisters and the impact we make on the children in our region.  This campaign will also help us raise funds that will provide much needed resources for our programs.”

Sponsors such as B+B can expect to see their logos on all print and graphic material related to the fundraiser, along with a permanent link on the BBBS of the Great Lakes Bay Region Facebook page.  In addition to promoting this campaign through social media, the agency will utilize local print, television and radio media.  The agency will also report to sponsors on the impact they made on social media interaction, visibility and volunteerism, and funds raised.

If you have any questions about this campaign or BBBS, please call Susan Putnam, executive director, at 989-631-5360 or susan@bbbsgreatlakesbay.org.

About Big Brothers Big Sisters of the Great Lakes Bay Region
Big Brothers Big Sisters of the Great Lakes Bay Region combines the former Big Brothers Big Sisters in the Heart of Michigan, which served Midland and Isabella counties, with Big Brothers Big Sisters of Saginaw Bay, which served Saginaw and Bay counties.  Big Brothers Big Sisters, the nation’s largest donor and volunteer supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes, such as educational success, avoidance of risky behaviors, and higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children with screened volunteer mentors and monitors and supports these one-to-one mentoring matches throughout their course.  This mission has been the cornerstone of the organization’s 100-year history. With about 350 agencies across the country, Big Brothers Big Sisters serves nearly 630,000 children, volunteers and families.

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